Podcast: Thoughts on design, organization and product development

Dilara Neutze
2 min readMay 1, 2021

Last month, I was invited to talk at Uretim Bandi, Turkish podcast published by Eran Filiba and Ender Ahmet Yurt. In order to learn how technology companies develop products and software in Turkey and in the world, they host Product, Engineering and Design leaders from different companies and get to know their product development processes, organizational structures and working culture.

We covered main areas of Design Leadership and its role in Product Development, Culture Building and Organizational Structure. I have reflected my experience working in hyper-growth companies and scaling design organization and products for international markets.

Main topics we covered:

  • Design culture and how to build successful design teams
  • Product design hiring process at Klarna and what we look for in candidates
  • Organizational structure at Klarna: Challenges and opportunities
  • Design’s role in product development process, how true collaboration leads to successful team delivery and customer impact
  • My reflections on data’s role in design. How to diagnose with data and treat with design* and where and what type of data is the best to use what type of outcomes
  • Designer’s proactivity and collaboration for building successful products

Unfortunately, this is only available in Turkish. However, I am planning to talk about similar topics in English for other outlets moving forward. Stay tuned!

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Dilara Neutze

Internationally-trained design leader. Loves the challenge of enabling convenience with design. Currently in Berlin, before New York and Istanbul.